How to choose a real estate professional

Whether you’re buying or selling a home, it can sometimes be a difficult task. You can make it that much easier by choosing the right realtor. Successful real estate professionals know that today’s informed and techno-savvy customers need service that goes far beyond the transaction itself. In order to succeed in today’s market, the best real estate professionals are emerging as facilitators of a comprehensive service process that encompasses the entire homeownership experience – before, during and after the sale.

When choosing a realtor, you can start your selection process by examining their track record. What companies and what salespeople have already proven their success in your marketplace? Ask lots of questions of anyone soliciting your business. Do they have experience working with your type of property and in your price range? What other business background or special skills do they have that puts them in a better position to understand and respond to the needs of today’s consumer? Are they well connected to the community and how do they keep abreast of local events that may impact property values? What other home related services can they assist you with? Can they help with creative financing options? Can they recommend trusted and reliable service providers for your home inspection, legal or moving services?

One thing you can rely on is that today’s real estate salesperson is a true professional. Industry standards and licensing requirements demand that every real estate professional completes a rigorous course of instruction and examinations before they are entrusted with your business. Ongoing education from company or industry programs further enhances their skills. When choosing a real estate representative, ask them about their training, experience and performance history. That information, combined with how clearly and how convincingly the representative builds their own case, will help you to make the right choice. After all, if a representative does a good job of convincing you, they’ll probably be just as convincing when they represent your best interests.

But while a good salesperson will offer good service, the best salesperson offers service that changes with the times. They use cutting edge technology to respond more quickly and more knowledgeably to their customers’ needs than would have been thought possible just a few years ago. They market their customers’ properties not only by posting a listing on a company website, but also through innovative vehicles as Personal Retriever?, an online property search engine from Coldwell Banker that matches thousands of listings against your dream home wish list. Other digital marketing tactics such as personal websites and e-newsletters are all part of an effective agent’s online campaign.

Finally, you’ll want a sales representative who listens to you, who understands your needs, and ideally a representative who will commit to your customer satisfaction.

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